I’m Jeff Puskar, a design leader with 20 years of experience driving end-to-end UX strategy and execution for complex digital products across web, mobile, and emerging platforms.

Lately, I’ve been designing zero-to-one products that incorporate AI-integrated workflows, conversational interfaces, and design systems. A history of shaping product direction with cross-disciplinary partnership, business understanding, and keeping the User at the center supports my approach to this work.

Please scroll for highlights. If there’s something that you don’t see, I’ve probably got it, just get in touch!

AI-Assisted Illustration

AI-Assisted Illustration

Designed tools for fashion designers and for animators to augment their talents without breaking their flow.

Critical Mass

Critical Mass

Led a global team of 60 UX, product, and service designers and researchers across a portfolio of major enterprise clients.

Design Systems

Design Systems

Created, structured, and documented flexible layouts and components as a design system for Southern California Edison.

Microsoft

Microsoft

Directed UX for the Windows, Surface, and Microsoft for Education sites, which serve billions of views a year in 43 languages.

AT&T Brand Center

AT&T Brand Center

Reimagined AT&T's Brand Center, a media library and campaign approval platform built for one of the country's largest advertisers.

PwC ProEdge

PwC ProEdge

Led UX for PwC ProEdge, a skills-benchmarking and learning platform that helps organizations upskill their workforce.

Telemetry

Telemetry

Modernized legacy investment-analysis software into a flexible, intuitive tool for Telemetry's analysts.

Taco Bell

Taco Bell

Led the UX design and customer-centric strategy for Taco Bell's site, digital campaign extensions, and social executions.

OTT TV

OTT TV

Designed set-top-box interfaces and content discovery for early connected TV platforms at DirecTV, ABC, Starz, and more.